Your website is your secret weapon to generating organic growth. If you’re blogging infrequently or not using the content on your website to draw visitors further down your funnel then you are literally leaving money on the table.
Something as simple as a CTA or subscribe form can go along way towards encouraging the people who land on your website to engage further with your brand.
Having a CTA is only half the battle, it also needs to be easy to find. There are several places you could locate your CTA on your site: